China Brand Building Promotion Association released the 2014 Analysis Report on Brand Value Assessment Result recently, and the brand value of CRBBG Brand railway turnout is 913 million yuan.
The brand value assessment work is carried out by China Brand Building Promotion Association and China National Institute of Standardization, which is organized by State Administration for Quality Supervision and Inspection and Quarantine (AQSIQ). The assessment indicator system includes the key financial indexes, such as sales revenue, net profit and return on tangible assets, and the comprehensive evaluation indexes, such as quality, technical innovation, service and intangible assets.
441 enterprises, including 76 central enterprises, submitted by 29 provinces (districts & cities) participated in the 2014 brand assessment. And after qualification examination and documentation review, 330 applicants conformed to the requirement of three consecutive annual profiting as well as average annual profit reached industrial requirement, in which, 259 for enterprise brand and 71 for product brand.