On September 5th, the China Council for Brand Development (CCBD), the China Appraisal Society and the National Brand Project Office of Xinhua News Agency jointly held the 2022 China Brand Evaluation Press Conference in Beijing. CRBBG topped the list with brand strength of 889 and brand value of RMB 3.891 billion, which increased by RMB 377 million compared with last year and up by 10.73% year-on-year.

To build the first brand of bridges, turnouts and urban rail transit in China,

To build a "domestic leading and international first-class" enterprise,

We do so:

1► Add impetus to brand development

Over the years, CRBBG has continuously accelerated the transformation from "Made in CRBBG" to "Create by CRBBG". Through in-depth enterprise independent innovation, joint collaboration in Industry-University-Research, introduction, digestion, absorption and re-innovation, it has ensured that the annual utilization rate of scientific and technological achievements reaches more than 70%. CRBBG has been successively recognized as a National High-tech Enterprise, the first batch of National Enterprises with superior intellectual property rights, and a National Enterprise Technology Center. CRBBG has been heavily involved in the construction of state-key projects and the research & development of new products, and has won a number of domestic and international awards, such as the National Science and Technology Progress Award, the Gold Award for National Quality Project, the Luban Award for China Construction Project, the Zhan Tianyou Award for China Civil Engineering and the Gustav Lindenthal Medal.

2► Build brand's hard power

"High-quality product and high-quality development" is the quality concept that CRBBG abides by. In recent years, CRBBG has launched the Yulan Quality Award, and held activities such as the Yulan Quality Award selection, quality competition and quality system audit, thus forming a good atmosphere of "everyone is a quality creator and everyone enjoys quality". Up to now, steel structures and railway turnout products by CRBBG have accounted for 30% and 50% of domestic market respectively, and the urban rail transit products have achieved multiple types and full series. The main products are sold well in more than 30 countries and regions around the world.

3► Spread CRBBG's influence

In long-term reform, construction and development, CRBBG attaches great importance to corporate culture and brand building, and has formed its own brand development pattern and promoted the spiritual strength of "establishing enterprises with integrity, developing enterprises with innovation and strengthening enterprises with quality".